Public relations in an interconnected world

Authors

Ruth S. Contreras Espinosa Universidad de Vic-Universidad Central de Cataluña (Spain) https://orcid.org/0000-0002-9699-9087

DOI:

https://doi.org/10.25029/od.2018.216.15

Keywords:

Public relations, Communication, Research, Social media

Abstract

Many experts, professionals and authors are using the new media in the same ways they used television, as a means of dumping messages. But, for public relations to fully use digital media and social media, professionals must regulate public relations as a strategic management paradigm. All this might come as the latest fad in public relations, but the new media have the potential to make the profession more global and strategic.

Author Biography

Ruth S. Contreras Espinosa, Universidad de Vic-Universidad Central de Cataluña (Spain)

Director-Editor in Chief. University of Vic-Central University of Catalonia. Professor of the Communication department.

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Published

2018-08-30

How to Cite

Contreras Espinosa, R. S. (2018). Public relations in an interconnected world. Obra Digital, (15), 6–8. https://doi.org/10.25029/od.2018.216.15

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Issue

No. 15 (2018): Public relations and communication. Exploring opportunities in an interconnected world

Section

Editorial

License

Obra Digital uses a Creative Commons International licence 4.0

Copyright for authors

Creative Commons.org Licenses 4.0

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