Research in the area of Public Relations

 

Authors

DOI:

https://doi.org/10.25029/od.2017.165.13

Keywords:

Public relations, communication, research, methodologies

Abstract

Public relations have progressed toward professionalism and now considers the research, measurement and ethical standards that have been developed over the last decade. Formal and informal research methodologies and the analysis of data establishes the whys of research and assesses the basic assumptions that the Public relations researcher must make in daily practice.

Author Biography

Ruth S. Contreras Espinosa, Universidad de Vic-Universidad Central de Cataluña (Spain)

Director-Editor / Director-Editor in Chief. University of Vic-Central University of Catalonia, Spain. Professor of the Communication department.

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Published

2017-09-01

How to Cite

Contreras Espinosa, R. S. (2017). Research in the area of Public Relations:  . Obra Digital, (13), 6–8. https://doi.org/10.25029/od.2017.165.13

Issue

No. 13 (2017): Challenges and opportunities of the Public relations: formation, investigation and health

Section

Editorial

License

Obra Digital uses a Creative Commons International licence 4.0 

Copyright for authors

Creative Commons.org Licenses 4.0

 

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