Management of Corporate Identity applied to the creation of tools for the production of multimedia materials: a theoretical model

Authors

DOI:

https://doi.org/10.25029/od.2012.8.3

Keywords:

Corporate identity, Imagen corporativa, Gestión de identidad corporativa

Abstract

Nowadays the communication is determining a different set of interactive norms. Side by side, it is the risk of the lack of comprehension of the product image, which represents the business intention. Within this context, the all customers play the prevailing role. The goal of this paper is to present a theoretical model used in the development of the production techniques of multimedia material.

Author Biographies

José Luis Eguia Gomez, Universidad Politécnica de Cataluña (Spain)

PhD from the University of Vic and professor at the Polytechnic University of Catalonia, Spain.

Hernane Borges de Barros Pereira, Universidade Estadual de Feria de Santana (Brazil)

Doctor from the Polytechnic University of Catalonia and professor at the State University of Feria de Santana, Brazil.

References

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Obra Digital Vol3

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Published

2012-09-01

How to Cite

Eguia Gomez, J. L., & Borges de Barros Pereira, H. (2012). Management of Corporate Identity applied to the creation of tools for the production of multimedia materials: a theoretical model. Obra Digital, (3), 78–88. https://doi.org/10.25029/od.2012.8.3

Issue

No. 3 (2012): Blogs: their importance and current state

Section

Monographic

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