Introduction

Challenges for the communication of sustainability

Authors

DOI:

https://doi.org/10.25029/od.2019.228.16

Keywords:

Communications, sustainability, public relations, political communication, university citizenship, brand identification

Abstract

The focus of this article is communications management of sustainability processes within organisations. This has become a fundamental topic, where the path toward social, environmental and economic responsibility is the best way to build trust and strengthen relationships with the public. Accordingly, we cover topics of interest to communications professionals and researchers in areas where communications activities aim to meet current and future needs of social influencers, while at the same time making it easier for organisations to fulfil their missions and be accountable to themselves and society.

 

Author Biographies

María Aparecida Ferrari, Universidade de São Paulo (Brazil)

Professor at the University of São Paulo (2017). Doctorate (2000) and Master (1993) in Communication Sciences from the University of São Paulo. Graduated in Social Sciences from the University of São Paulo (1976), graduated in Public Relations from the Faculdade Anhembi Morumbi (1981). She is a professor in the graduate and undergraduate programs of the Faculty of Communications and Arts of the University of São Paulo. She was Director of the Faculty of Journalism and Public Relations at the Methodist University of São Paulo from 2001 to 2008. Between 2000 and 2009 she was Coordinator of the Course on Public Relations at the Methodist University of São Paulo. She was a professor in the Public Relations course from 1987 to 2009. Member of the Editorial Board of the following publications: Strategic Communication Magazine, Corporate Communications - An International Jounal, Dixit Magazine, Organicom Magazine. She was Director in charge of Estudos de Jornalismo e Públicas Magazine, from 2003 to 2008. Founder of ABRAPCORP, member of the Fiscal Council from 2006 to 2010, Director of Public Relations from 2010 to 2012 and Editorial Director from 2012 to 2014. She has experience in the Communication area, with emphasis on Public Relations and Intercultural Communication, acting mainly on the following topics: public relations, public relations teaching, organizational culture, crisis management and interculturality.

Ana María Durán, Universidad del Azuay (Ecuador)

Professor and Researcher at the Universidad del Azuay in Ecuador. Liaison Coordinator with the community of the Faculty of Philosophy. Former director of the School of Communication (2013 - 2016) with 25 years in the areas of business communication in public and private companies. Bachelor of Communication Sciences with a Master in Educommunication and a Master in University Teaching. Specialist in Strategic Management of Corporate Communication. Areas of interest: Public Relations, Sustainability, Corporate Social Responsibility, Strategic Communication, Educommunication.

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Published

2019-02-27

How to Cite

Aparecida Ferrari, M., & Durán, A. M. (2019). Introduction: Challenges for the communication of sustainability. Obra Digital, (16), 9–12. https://doi.org/10.25029/od.2019.228.16

Issue

No. 16 (2019): Challenges from the Communication for Sustainability

Section

Monographic

License

Obra Digital uses a Creative Commons International licence 4.0 

Copyright for authors

Creative Commons.org Licenses 4.0

 

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