¿Mejora la comunicación con las redes sociales?

Cecilia Ugalde

doi:10.25029/od.2021.312.20

Authors

Cecilia Ugalde Universidad del Azuay (Ecuador) http://orcid.org/0000-0001-7716-6023

DOI:

https://doi.org/10.25029/od.2021.312.20

Keywords:

Communication, Social networks, Social media

Abstract

The social networks seen from different spaces indicate that, beyond the problems that can arise due to their misuse, there are more benefits that they can bring to different communication spaces, for which certain processes and good practices must be taken into account. We must learn to use social networks for the benefit of social, commercial, public and private environments.

Author Biography

Cecilia Ugalde, Universidad del Azuay (Ecuador)

More than 20 years of teaching experience in the area of communication and marketing. He is currently in research projects on media competence, use of social networks, advertising and branding.

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