The role of narrative persuasion in Edu-Entertainment to improve health in Latin America:

Review of the last five years

Abstract

An integrative review of the literature of the last 5 years on narrative persuasion research in health communication in Latin America was carried out. The search was carried out in the WOS and Scopus databases. 87 documents were identified, of which, 6 met the selection criteria. The results indicate that there is much to be investigated in Latin America on how narratives can influence preventive and risk behaviors in health. This would demonstrate how powerful these strategies are in generating attitudinal and behavioral changes and help those who take decisions in the health area to create public policies based on empirical evidence, according to the social and cultural realities of each population.