Propaganda in social networks:

Twitter content analysis during the Andalusian electoral campaign

Authors

DOI:

https://doi.org/10.25029/od.2019.243.17

Keywords:

Politics, Propaganda, Elections, Social media, Twitter, Communication

Abstract

The electoral elections are one of the moments in which the citizens of the democracies acquire a greater relevance. In this sense, it is the moment when they will decide which party will govern their territory. This work aims to show through an analysis of content which type of campaign has been most used by the political parties that opted for the Andalusian Parliament (Spain). These results have been cross-checked with theories of political effects and have confirmed that the party that has used a negative campaign the most has been the one that has suffered the most at the polls.

Author Biography

Mayte Donstrup, Universidad de Sevilla (Spain)

Research Staff in Training (VI Plan Own US -University of Seville-). Member of the Ideco research group (SEJ-539), he is currently in the process of carrying out his doctoral thesis focused on the study of the ideological reception of fiction series.

Downloads

Published

2019-10-02

How to Cite

Donstrup, M. (2019). Propaganda in social networks:: Twitter content analysis during the Andalusian electoral campaign. Obra Digital, (17), 63–76. https://doi.org/10.25029/od.2019.243.17

Issue

No. 17 (2019): Social networks and new technologies in multidisciplinary lines

Section

Monographic

License

Obra Digital uses a Creative Commons International licence 4.0 

Copyright for authors

Creative Commons.org Licenses 4.0