The internationalization of Valencian universities through Twitter

Authors

DOI:

https://doi.org/10.25029/od.2019.227.17

Keywords:

Internationalization, Institutional communication, University, ICT, Social networks, Twitter

Abstract

Internationalization policies are becoming very important in the institutional communication strategies of Spanish universities. Social networks are presented as the best channel to build the brands of universities in search of students and researchers to increase their international projection. This research analyzes how the five public universities of the Valencian Community take advantage of corporate communication through Twitter to increase their internationalization policies. The study shows that actions related to knowledge transfer and innovation dominate the institutional communication of the examined universities on Twitter.

Author Biographies

Adolfo Carratalá, Universitat de València (Spain)

Bachelor (2007) and Doctor of Journalism (2012, Premio Extraordinario) by the Universitat de València (UV). He currently works as Assistant Professor Doctor of Journalism at the Universitat de València, where he teaches the Theory and History of Journalism and Journalism of Society and Culture. His doctoral thesis analyzes the journalistic coverage of the controversy surrounding the implementation of the subject Education for Citizenship and won the Lorenzo Gomis Award from the Sociedad Española de Periodística in 2013. His current lines of research focus on the analysis of the journalistic treatment of collective action, the coverage of social conflicts and LGBTI studies.

Etián Menencia García, Universidad de Matanzas (Cuba)

Head of the Network Department of the Computerization Direction of the General Directorate. University of Matanzas.

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Published

2019-10-02

How to Cite

Carratalá, A., & Menencia García, E. (2019). The internationalization of Valencian universities through Twitter. Obra Digital, (17), 35–49. https://doi.org/10.25029/od.2019.227.17

Issue

No. 17 (2019): Social networks and new technologies in multidisciplinary lines

Section

Monographic

License

Obra Digital uses a Creative Commons International licence 4.0 

Copyright for authors

Creative Commons.org Licenses 4.0