Public relations and sustainability:

A study of Brazilian and Ecuadorian organisations

Authors

DOI:

https://doi.org/10.25029/od.2019.211.16

Keywords:

Public relations, communication, sustainability, social responsibility, communication management, symmetric communication

Abstract

We conducted a comparative analysis of public relations practices in sustainability processes in Brazilian and Ecuadorian organisations. The study was structured in three phases. The first was a bibliographic review. The second was a quantitative study with the participation of 177 organisations, 123 from Brazil and 54 from Ecuador. The third phase was qualitative and consisted of 18 interviews with heads of communication in the organisations that participated in the study. The results indicate that there is still progress to be made in both countries in terms of consolidating the sustainability process in many companies and making communication an essential field for fostering sustainability practices, increasing a sense of belonging among employees, reinforcing corporate identities and strengthening ties with company stakeholders.

Keywords

Public relations, communication, sustainability, social responsibility, communication management, symmetric communication

Author Biographies

Ana María Durán, Universidad del Azuay (Ecuador)

EXPERIENCE

Professor - Researcher at the Universidad del Azuay.

Liaison Coordinator with the community of the Faculty of Philosophy.

Former Director of School of Communication (2013 - 2016)

25 years in the areas of business communication in public and private companies

TRAINING

Degree in communication sciences

Master in Educommunication

Master in University Teaching

Specialist in Strategic Management of Corporate Communication

María Aparecida Ferrari, Escuela de Comunicaciones y Artes Universidade de São Paulo (Brazil)

Free-teacher at the Universidade de São Paulo, 2017. Doctor and Master in the area of Communication Sciences at the Universidade de São Paulo. She is a researcher and teacher of the Graduate and Undergraduate Programs of the School of Communications and Arts, of the Universidade de São Paulo, Brazil.

Downloads

Published

2019-02-27

How to Cite

Durán, A. M., & Ferrari, M. A. (2019). Public relations and sustainability:: A study of Brazilian and Ecuadorian organisations. Obra Digital, (16), 29–41. https://doi.org/10.25029/od.2019.211.16

Issue

No. 16 (2019): Challenges from the Communication for Sustainability

Section

Monographic

License

Obra Digital uses a Creative Commons International licence 4.0 

Copyright for authors

Creative Commons.org Licenses 4.0

 

Most read articles by the same author(s)