Citizen Public Relations.

Actors, speeches and identity construction of movements against evictions in Spain

Abstract

The economic crisis in Spain has led to an increase in the flow of political communication between public institutions, the media and political actors. The context of this study focuses on the years 2011-2013, period in which Spain was immersed in a crisis scenario. In this scenario, it is inquired about who were the actors and the speeches that participated in the process of construction of Public Opinion regarding the evictions in Spain. And in what way did the actors manifest themselves symbolically in the public political space. From the critical analysis of the speech made on 1002 units of analysis during the period 2011-2013 in Spain, it can be said that the hegemonic interpretation for the construction of public opinion and the influence on it, given by the political discourse of the press, was guided to a greater extent by the construction of the identity of those affected as a result of a circumstantial situation in which they were deceived, of the indignant from a negative stance that condemns their action strategies and banking as a political actor that is constructed similarly in the newspapers analyzed: as the representative of economic and financial stability, and not as one of the main architects of the economic and housing crisis that Spain was experiencing.