Philanthropy and the wine sector.

Information management through social media 2.0

Authors

DOI:

https://doi.org/10.25029/od.2017.180.15

Keywords:

Public relations 2.0, CSR, philanthropy, social media, wine industry

Abstract

 

We provide an exploratory analysis of winegrowing enterprises whose initiatives to benefit their social and economic context, in particular CSR and philanthropy, appeared on Twitter, Facebook, blogs, webpages and other social media between 2008 and 2015. Bearing in mind that Public Relations 2.0 and communication need to be adapted to this technology and 2.0 tools, we also seek to explain how creation of information on the web about CSR initiatives of winegrowing enterprises and cooperatives has become a key factor in communicating knowledge of the sector.

 

Author Biographies

Rosana Fuentes Fernández, Universidad San Jorge (Spain)

Doctora en Comunicación y Honored Collaborator at Universidad Complutense de Madrid.

Óscar Díaz Chica, Universidad Europea Miguel de Cervantes (Spain)

PhD in Psychology, Master in Socio-emotional Education, and Bachelor of Advertising and Public Relations and Humanities.

Noël Soria Campo, Universidad San Jorge (Spain)

Graduated in Publicity and Public Relations (Universidad San Jorge) and student of the Master University in Communication, Culture, Society and Politics (Universidad Nacional de Educación a Distancia).

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Published

2018-09-01

How to Cite

Fuentes Fernández, R., Díaz Chica, Óscar, & Soria Campo, N. (2018). Philanthropy and the wine sector.: Information management through social media 2.0. Obra Digital, (15), 13–29. https://doi.org/10.25029/od.2017.180.15

Issue

No. 15 (2018): Public relations and communication. Exploring opportunities in an interconnected world

Section

Monographic

License

Obra Digital uses a Creative Commons International licence 4.0 

Copyright for authors

Creative Commons.org Licenses 4.0