Digital public relations
Analysis of the communication strategies of think tanks
DOI:
https://doi.org/10.25029/od.2017.158.13Keywords:
Public relations 2.0., communication 2.0, think tank, social webAbstract
The objective of this paper is the study of the use of public relations 2.0 by Asian think tanks on their websites, using the information provided there as a basis for analysis. The sample includes the 40 top-ranked global Asian think tanks in the annual Global Go To Think Tank Index Report drawn up by McGann in 2015. Through quantitative content analysis of a specially designed database, the information on these Asian think tank websites was studied in terms of public relations 2.0 content.
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