Health in the Portuguese media
An opportunity for public relations?
DOI:
https://doi.org/10.25029/od.2017.135.13Keywords:
Public relations, communication and health, Portugal, agenda setting, mediaAbstract
The development of health literacy is crucial to promoting radical changes in how people perceive and manage health issues. The media have a strategic role for progress in this regard. The aim of predomithis article is to discover the extent to which health literacy promotion takes part in agenda setting in Portugal. A total of 947 news items were analysed. The results show that information on promotion of health literacy is not yet on the Portuguese agenda; and that subjects relating to public health and the fight against disease are those with greatest media coverage in Portugal.
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