Introduction

Abstract

This monographic issue focuses on the new scenarios emerging in political communication with a clear shift to the digital ecosystem. Communicative formulas that are using experts in the field for implementation through political organizations and their leaders are supported, with increasing profusion in digital tools and techniques. This monograph provides nine articles on political communication with approaches from the digital sphere, realized by some academic and scientific researchers. Through various research presented it is observed how political actors and intensively apply new media and platforms, and the use of ad hoc digital channels depending on the type of audiences you are directed. But also show how there are still limitations in the use of digital tools.

Keywords

Political communication, social networks, digital media, Twitter, Facebook.