¿Divide y vencerás?
Un modelo para la retransmisión deportiva OTT en directo
DOI:
https://doi.org/10.25029/od.2023.382.24Palabras clave:
Deportes, radiodifusión, medios digitales, fandom, televisiónResumen
El presente estudio examina si la oferta de varios niveles de una retransmisión deportiva (tres niveles dirigidos a los nuevos aficionados al deporte, a los aficionados tradicionales y a los aficionados incondicionales) aumentaría la intención del espectador de ver deportes. Los resultados revelan que el nivel de afición a los deportes podría aumentar si las emisoras aplicaran un modelo viable de transmisión de deportes en varios niveles basado en tres niveles de afición, y que a los espectadores, incluso a los más aficionados, les gusta la idea de una emisión introductoria que explique con más detalle el deporte que están viendo, tal vez porque podría ayudarles a cumplir su deseo de consumir más deportes a través de la fantasía y las apuestas.
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Derechos de autor 2023 Roxane Coche, Benjamin J. Lynn, Matthew J. Haught
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