¿Divide y vencerás?

Un modelo para la retransmisión deportiva OTT en directo




Palabras clave:

Deportes, radiodifusión, medios digitales, fandom, televisión


El presente estudio examina si la oferta de varios niveles de una retransmisión deportiva (tres niveles dirigidos a los nuevos aficionados al deporte, a los aficionados tradicionales y a los aficionados incondicionales) aumentaría la intención del espectador de ver deportes. Los resultados revelan que el nivel de afición a los deportes podría aumentar si las emisoras aplicaran un modelo viable de transmisión de deportes en varios niveles basado en tres niveles de afición, y que a los espectadores, incluso a los más aficionados, les gusta la idea de una emisión introductoria que explique con más detalle el deporte que están viendo, tal vez porque podría ayudarles a cumplir su deseo de consumir más deportes a través de la fantasía y las apuestas.

Biografía del autor/a

Roxane Coche, University of Florida

Roxane Coche (Comunicación de masas, Universidad de Carolina del Norte) es profesora asociada y presidenta interina del Departamento de Producción, Gestión y Tecnología de los Medios de Comunicación de la Universidad de Florida. Su prioridad en la investigación es comprender mejor el entorno mundial en rápida evolución y captar las relaciones entre deportes, medios de comunicación y cuestiones sociales.

Benjamin J. Lynn, University of Florida

Benjamin J. Lynn, PhD., (Comunicación de masas, Universidad de Florida) es profesor adjunto en la Facultad de Periodismo y Comunicación de la Universidad de Florida. Su investigación se centra en las retransmisiones en directo en general y explora cuestiones sociales en las retransmisiones deportivas.

Matthew J. Haught, University of South Carolina

Matthew J. Haught, Ph.D., (Mass communication, University of South Carolina) es profesor del Departamento de Periodismo y Medios Estratégicos de la Universidad de Memphis. Su investigación explora la comunicación visual y la tecnología en un amplio espectro de usos, desde la comunicación sanitaria a los medios deportivos.


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Cómo citar

Coche, R., Lynn, B. J., & Haught, M. J. (2023). ¿Divide y vencerás? : Un modelo para la retransmisión deportiva OTT en directo. Obra Digital, (24), 31–50. https://doi.org/10.25029/od.2023.382.24