No. 20 (2021): Social media in communication: a constant topic of discussion

Social media have taken over the business sector, the advertising field and, in addition, the sports sector. They have had an impact on the way we communicate and have now become an integral part of our lives. Social media allows organizations to reach their customers regardless of geographical boundaries to create brand awareness, but they also reach users to provide unreliable news. The influence of social media has led to a different genre of communication where conversations are fast and information is easily transmitted, for that reason, social media are a constant topic of discussion.