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OBRA DIGITAL, 25, June 2024, pp. 6-7, e-ISSN 2014-5039
DOI:https://doi.org/10.25029/od.2024.430.25
E
EDITORIAL
Storytelling in the Digital Age
Storytelling en la Era Digital
How stories are created and conveyed in media
such as lm, television, literature, video games,
and digital platforms has evolved as they have
adapted to new technologies and cultural prac-
tices. This evolution not only reects but also
shapes contemporary social experiences and
values.
By creating an emotional connection with the
audience, storytelling makes messages more
persuasive and relevant. The use of narrative
elements such as characters, conict and reso-
lutions makes stories more eective and mem-
orable.
In the monographic section, the latest issue
of Obra Digital contains articles analyzing how
well-known artists utilize tools such as alternate
reality games (ARGs) to achieve greater engage-
ment with their audience. It also studies how
literature disseminated through interactive
and transmedia products operates, as well as
how queer groups are represented to promote
a positive change in the construction of their
identity and the creation of virtual avatars as a
marketing strategy to encourage collective cre-
ation.
In the miscellaneous section, various topics are
addressed, such as the analysis of lms that,
evidencing the political commitment of director
Francesco Rosi, explore high-tension relation-
ships such as that between Italian politics and
the Maa. Another prominent theme is the abil-
Universidad del Azuay
ORCID: https://orcid.org/0000-0002-6248-1925
Universitat de Vic - Universitat Central de Catalunya (UVic-UCC)
ORCID: https://orcid.org/0000-0003-2746-4326
Julia Catalina Serrano Cordero
Mar Binimelis-Adell
77
Storytelling in the Digital Age
ity of didactic audiovisual series to reach young
audiences with topics as varied as philosophy
teaching through a study of the series Merli. In
addition, the dissemination of scientic knowl-
edge and its productive routines are examined
by benchmarking the practices of institutional
communication oces. Finally, a study analyzes
the correspondence between the public and
media agendas in Ecuador’s traditional print
and independent digital media.
On the other hand, in an eort to oer a space
for disseminating knowledge generated in doc-
toral research, this edition addresses issues
related to the persistence of gender discrim-
ination aecting women journalists despite
technological advances in both digital platforms
and the media.
This edition aims to deepen readers’ under-
standing of the rapid evolution of communica-
tion tools, their applications, and their impact
on dierent audiences.
