¿Mejora la comunicación con las redes sociales?

Cecilia Ugalde

doi:10.25029/od.2021.312.20

Autores/as

Cecilia Ugalde Universidad del Azuay (Ecuador) http://orcid.org/0000-0001-7716-6023

DOI:

https://doi.org/10.25029/od.2021.312.20

Palabras clave:

Comunicación, Redes sociales

Resumen

Las redes sociales vistas desde distintos espacios nos indican que más allá de los problemas que se pueden presentar por su mal uso, son más los beneficios que pueden traer a distintos espacios de comunicación, para lo que se deben tener en cuenta ciertos procesos y buenas prácticas. Es preciso que aprendamos a utilizar las redes sociales para beneficio de entornos sociales, comerciales, públicos y privados.

Biografía del autor/a

Cecilia Ugalde, Universidad del Azuay (Ecuador)

Más de 20 años de experiencia docente en el área de la comunicación y el marketing. Actualmente en proyectos de investigación de competencia mediática, uso de redes sociales, publicidad y marca.

Citas

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