Dispositivos móveis: Desafios para o marketing

Ricardo Costa, Márcia Furtado Avanza, Wesley Pinheiro



The new millennium brought with it the advancement of digital technologies providing the link between people through computers, mobile phones and televisions, thanks to digital connections. You can communicate, research, study, buy and sell, entertain and relate to, creating a society by means of mobile devices. Analyzing this scenario presents the proposition of virtual context as a society, where people cultivate their habits, behaviors and values, creating a space for interactive communication. In this context of relationships, citizens across the universe are provided by mobile devices, creating new forms of relationships with commercial purposes.

Palabras clave

Marketing, Mobility, Relationship, Technology and Communication

Texto completo:


DOI: http://dx.doi.org/10.25029/od.2012.19.2

Enlaces refback

  • No hay ningún enlace refback.